The Psychology Of Color

Posted at March 12, 2013 | By : | Categories : Blog | 0 Comment

We live in a world that’s literally bursting with colors. While most of us probably don’t  spend too much of our spare time contemplating the hidden psychology behind room color, it nonetheless affects our lives in subtle ways. Studies have shown that room color actually influences our shifting moods and thoughts. Colors affect different people in many ways, depending upon gender, age, local climate, or ethnic background. Certain colors or groups of colors tend to get a similar reaction from most people – the overall difference being in the shade or tones used. So when it comes to decorating, it’s essential that you take the time to choose wisely.


  • Blue – Varying shades of blue are said to slow heart rates and bring down blood pressure . . . so blue essentially acts as a calming element throughout your home. While darker blues has a tendency to evoke sadness, lighter, warmer shades like periwinkle, cerulean or turquoise generally encourage relaxation.


  • Green – Mixing the refreshing quality of blue and the cheerfulness of yellow, green is said to be the most restful color in the spectrum. Whether you use it in the kitchen, bathroom, your child’s room or even the living room, green promotes warmth, comfort, peace, and unity.


  • Purple – As a promoter of luxury and creativity, purple communicates an essence that embodies richness, drama, and sophistication. Most often used an an accent color only, purple combines beautifully with blue tones, giving off a restful vibe throughout any space.


  • Red – As you might expect, red raises the energy level wherever it lands. Considered too stimulating for a bedroom – you’re there to unwind and rest after all – red is a perfect hue for a living room or dining area where its hot tone can draw groups of people together and incite conversation.


  • Yellow – The essence of joy, harmony, and happiness, yellow is an amazingly uplifting color. Perfect in your kitchen, dining room, entry way, and bathroom, yellow welcomes and energizes. But be warned: in larger doses, yellow has caused some to lose their tempers more easily, creating feelings of anger and frustration in people.


There’s no denying that color and mood are inextricably linked – feeling ‘blue,’ seeing ‘red,’ or ‘green’ with envy – so choose hues that suit you, your family, your lifestyle, and whichever space you’re looking to remake. Color definitely makes a big difference.

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